Magdalene Ouzo
Final Major Project
Ouzo is a traditional Greek liquor.
Magdalene Ouzo is a premium liqueur brand inspired by my grandmother and her heritage.
Magdalene was born in Athens in 1942 where she lived in Votanikos town till moving to the UK in 1960. The brand is built to reminisce her time in Greece, capturing the joy, togetherness and purity of the lifestyle.
Limited Edition Collection
I created a limited edition collection of Magdalene Ouzo as research has proven limited edition items increase brand traction due to their rarity.
The unboxing is meant to stimulate the senses, from the texture of the rippled glass resembling the Greek seas through to the sound of the gold metal lid clicking with the twist of the key, revealing the distinctive smell of Ouzo.
The box features a blue interior representing the colours of Greece and Magdalene herself, a golden plaque engraved with the individuals name and the key to unlock the bottles lid. Finally, we have the collectable cards.
Promotional Ad & Stand
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To draw in the correct audience, I looked into how brands such as Moet & Chandon create promotional videos.
Using a blend of Adobe stock visuals and my own, I created Magdalene Ouzo's promotional video.
The concept of this video is to visualise togetherness, happiness, love and celebration which are at the core of the brand values.
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The exhibition stand is for the purpose of promotion the brand at wedding fairs etc due to the target audience being more sophisticate. The stand offers a taste test and talk with welcoming staff.
