Hygge Estates
Final Major Project
Hygge provides affordable housing for those looking to step onto the property ladder whether buying or renting property. Our container homes are creating the building blocks for the future of housing and ensuring a more sustainable future within the UK.
The main target audience for Hygge was UK based individuals on lower income in the current cost of living crisis (2023).
FMP Brief
"Create a brand and identity for the theme of Shelter"
Hygge is Danish for comfortable and cozy.
The pronunciation is 'hue gah' but I believe leaving it open to the viewers interpretation of pronunciation helps to create a talking point and personalisation between people.
Similar to the debate on how to pronounce 'Ikea'.
Hygge Estates Flyer
For an example of Hygge's tone of voice as well as to represent brand assets, I created a flyer for the new homeowners which is received when moving into one of Hygge's estates.
The flyer is to represent the community and support the brand wishes to create between themselves and the audience.
My goal for this brand and identity was to create a stronger foundation between a company and it's audience rather than the estate agents "throwing the buyer in the deep end".
Throughout the process, Hygge is there to help!
