Overheated

Encouraging repurposing and recycling, the bag is made with recycled cardboard that can be turned into a coat hanger to reduce waste. The packaging would be included in Nikes ‘Forward’ range with the design on the bag symbolising global warming.

The piece would be screen-printed using eco-friendly inks.

(No Rights Reserved using Nike’s branding)

My designed artefact response to my dissertation titled:

"Is a strong brand identity important in the success of packaging?"

Packaging concept designed by myself