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Highland Spring: Fibre Bottle
For brand futures brief, I had to create an extension to an existing water brand to "future proof" the brand thinking forwards about sustainability, the planet and the audience.
I created the Fibre Bottle, a compostable bottle made from plant fibres. I picked Highland Spring as
TheGoodShoppingGuide states the company is the most ethical.
Fibre Bottle Activation:
Commuters "On the go" Gift Bag & Stall
As commuters are one of bottled waters top consumers, I decided to target my new bottle towards them. As the nation loves freebies, the idea of the On The Go gift bag was perfect as it hosts commuter essentials
The stall is to create a talking point, with a nature room to sit and relax with a recycling point inside or, an education station for those wanting to find out more about the bottle. The font of the stand hosts the point at which commuters can quickly grab their bag to enjoy on their journey.
Promotional Video
A satire promotional video inspired by Highland Spring's characteristics aimed at encouraging sustainability and composting.
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