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National Trust Rebrand & Touchpoints
Working with a design agency for my industry practice brief, the challenge set was to reimagine the famous National Trust branding to appeal to a younger audience while still maintaining the current.
The rebrand should represent the renewed passion for nature in younger generations as well as older.
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Rebrand Brand Book
To visualise my elements together, the brand book is a summary of the rebrand
My Touchpoint:
1385 Festival, a Sustainable Music Festival Hosted at Bodiam Castle. A music festival for all generations hosted in one of National Trusts sites. The festival is named after the year Bodiam Castle was built.
All cups are compostable and festival shirts are free, the catch? Bring an old tee and the team will print the design to help encourage repurposing and reducing waste.
Incorporating my new logo, colour palette and misshaped style
The app ties together my ideas of events, community and rewards system into one neat little package.
Earning points for trails is to encourage individuals to keep fit and active in a rewarding manner, the points pay towards events such as 1385 Festival.
App Design
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